5 Ways to Improve Your Mass Text Marketing Campaign

Regarding marketing, staying on top of trends and knowing how to reach your audience are two of the most fundamental assets to success. Whether success for you is getting more sales, achieving higher conversion rates, customer retention, or keeping people informed, communication is essential.

How we communicate continually evolves with changes in our day-to-day interaction with technology. There are always new and more effective ways of getting the right message out to your audience. Many people prefer receiving text messages where emails, traditional mail, and phone calls remain effective contact methods.

About Mass Texting

Enter the need for mass texting services. Mass texting has become a staple for marketers who want to reach as many people as possible in the shortest amount of time. Not only is sending out a mass text less intrusive than cold calling, but it is often more cost-effective, faster, and more well-received by most.

If you are a business marketer, work for a school or medical facility, or are part of a municipality, you might already use mass texting to communicate. However, sending out a mass text means nothing if you do not have the right tactics. Therefore, developing a well-thought-out strategy is pivotal for success in your texting campaigns.

Read on to see different ways to improve your next mass text marketing campaign.

Come Up With a Great Promotion

Sending out a message to as many people as possible only means so much if there is no incentive for the recipient. Develop a promotion that significantly benefits your customer if you want to see improved responses to your mass texting campaigns.

Depending on your business, promotions can vary, but many companies will give their customers incentives to make purchases via text, generally by exclusive discounts or other benefits.

Make Your Call to Action Clear

While a mass texting campaign can be highly effective, you must make sure your call to action is clear. Generally, when sending out a mass text, there is a type of goal you have in mind and an action you want from the recipient.

Whether you intend to promote a sale, send an urgent alert, or remind someone to book an appointment, make sure you communicate the desired action. You can use simple language and keep your call to action at the end of your message.

Use Appropriate Language in Your Message

Language is a powerful tool, and knowing how to use it effectively can vastly improve how people respond to your mass text campaigns. Therefore, when composing your message, use appropriate language that corresponds to your campaign.

For example, if you’re trying to hype up a promotion or get people excited about a product, use energetic language, and make your message fun and easy to read. Or, if you are part of a municipality and send out a mass alert, keep things cautionary and concise but avoid creating panic through aggressive language.

Find the Best Time to Send Your Mass Text

People who sign up to be a part of texting alerts do so for convenience. Most people find random phone calls to be intrusive and will rarely respond, especially during working hours. Likewise, people are less likely to respond to emails at the end of the day as they are winding down.

Mass texting can have similar hurdles, as you’ll need to find the right time to send your message. While people read nearly all text messages they receive, it won’t do you good if they don’t have time to respond or interact with your call to action.

Consider sending out messages near the end of the workday or during a time people will be able to interact with their phone or computer for an extended period.

Limit How Often You Send Mass Texts

Mass text campaigns are an excellent way of reaching many people in a short amount of time. But like any form of communication, you need to know when too much is too much. Frequently sending out mass texts will detract people from interacting with your message and make your campaign look spam.

Avoid daily messages and develop a thought-out schedule to send your mass texts.

Closing Thoughts

If you are a business or entity with a large pool of contacts you need to interact with, mass texting is a marketing tool you need to incorporate into your strategies. However, running a successful campaign is not as simple as sending out messages to thousands of recipients.

Learn your audience and develop a message that will match your brand’s voice and appeal to your targeted demographic. Also, have fun with your texting campaigns and think outside the box. Sometimes trying something new is a fantastic solution when trying to find ways to improve.